Marketing, Marketing and Marketing
This past week was challenging for me. I had to downsize my team by half to reallocate the budget toward marketing. I arranged for one of my developers to transition to a friend’s company and assigned another to a part-time client project. Additionally, I need to have a conversation with one of the developers about receiving half the salary until the project starts generating revenue.
Now, I have a ₹1 lakh budget to spend on marketing over the next two months to secure 100 paid customers for Neoleads. So far, I haven’t landed a single paying customer because the product still needs improvement. These next two months will be a make-or-break situation for the product, as I need either an investor or enough customers to reach the breakeven point.
Problems
- No progress on writing articles for Neoleads.
- SEO efforts for Neoleads still pending.
- Uncertainty about how SEO backlinking will function.
- AWS Bedrock has intermittent issues.
Solutions
- Host a webinar and let customers test the platform.
- Connect with Harinder and showcase the platform to gather feedback.
- Start creating blogs, implement technical SEO, and establish backlinking for Neoleads.
- Identify and fix SEO bugs and explore new opportunities for Neoleads.
- Research and implement solutions for resolving technical SEO issues.
- Use Neoleads LLM to create a fail-safe mechanism.
- Begin implementing SEO backlinking strategies.
Small Winnings
- this is a time to break the record by building an Improved Article writer Algo.
- Lets host your first proper webinar.
PS
These are challenging times, and getting customers is the only way forward So, Lets go hunting.