A week has flown by since I embarked on my mission to harness the power of LinkedIn and email marketing to woo potential customers. My tool of choice? Apollo. But as with any venture, I faced my fair share of hurdles.
The Spam Conundrum
One of the most pressing issues I grappled with was the dreaded spam folder. A significant chunk of my emails found their way there, much to my chagrin. But, as they say, every problem has a solution. And I found mine.
The Cost-Effective Email Solution
Here’s a nifty trick for those looking to send emails without burning a hole in their pocket and, more importantly, without the fear of landing in spam:
- Purchase a Domain: This is a one-time cost, and if you’re savvy enough, you can snag some great deals, especially when buying in bulk.
- Leverage AWS Workmail: This is Amazon’s answer to email hosting. While it does come with a monthly fee, I had some credits up my sleeve, which eased the financial strain.
- Use Apollo’s Free Plan: Why pay more when you can get the job done for less?
All in all, my monthly expenditure tallied up to a mere 800 INR (500 INR for the domain and 300 INR for AWS, thanks to my credits).
The Numbers Game
With everything set up, I reached out to a whopping 3,000 individuals who I believed would resonate with my offering. The results? A tad underwhelming. Out of the sea of emails, only 10 reciprocated with a reply, and a mere 2 set up meetings within the week. The reply rate left much to be desired.
The Road Ahead
The question that now looms large is: Why such a low response rate? What’s missing? As I tread this path, my next challenge is to decode the mystery behind these numbers. How can I bolster my reply rate? What tweaks are needed in my approach?
Stay tuned as I delve deeper into this conundrum and share my findings. Your insights and suggestions are always welcome. Until next time!